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Sport Mont Journal
Although research on marine leisure tourism is steadily increasing, there has been a gap between the South Korean government's supply-centred policies and the demands of the public as potential consumers. Thus, the purpose of this study was to investigate the marketing needs of marine leisure tourism consumers to suggest a plan for the development of it. For this purpose, a total of 412 visitors to the Busan International Boat Show were surveyed in order to understand better the marketing needsdoi:10.26773/smj.200207 fatcat:3jhbt77xlzdy3gngfvdsr4zrl4