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GE-INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH VIRAL MARKETING: AN EMERGING PARADIGM AND AN IN-DEPTH ANALYSIS THROUGH CASE STUDIES
From Word of Mouth to Word of Mouse, the traditional shackles of marketing seems to be finally broken. The emergence of various social constructs assisted by the ever advancing technology paves way for continuous innovation and thus its ultimate diffusion. There lies a blue ocean too vast on the horizon and deep down the crust. However, the ripple effect (positive or negative) created from it are all but out of the hands of the organisations. Viral Marketing creates a snowball effect and gainsfatcat:tpes6ktv6jejbgzobi5vxw3sma