The building of a travel demand model for London started to take shape under the EUNOIA Project. 1 The core decisions around the model design were taken a er two meetings with TfL (Transport for London), which was part of the Advisory Board in the project. In that respect, the main suggestion by TfL was the adoption of an activity-based approach. The main traits from the current implementation of the London model are listed next: • Our baseline year is 2010. • The geographic extent of the case

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... tudy area is contained within the M25 and includes around 9,4 million inhabitants (Census 2011). • The types of activity included in the model are: home, work, shop, education, leisure and other. • Four travel modes have been included: walk, cycle, car and public transport. The public transport mode includes buses, underground, rail, the Docklands Light Railway and the London Overground. • The zones of analysis for the London model are the English Census 2011 Wards which we will refer to as wards from now on. Our case study is composed of 850 wards. Supply The assembly of the supply for our model includes the de nition of the following three components: • road network, • public transport services, and • land-use con guration 1 see http://eunoia-project.eu