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Build Your City! - Engaging Citizens in Crowdfunding Projects
European Conference on Information Systems
Crowdfunding has become an increasingly popular financing instrument. Research in the field of crowdfunding mainly focusses on broadening access to finance for businesses, in particular young and innovative companies and SMEs. Our study looks beyond the potential of crowdfunding for businesses and focuses on crowdfunding as a digital government strategy. Applying insights from the literature on relationship marketing, donation behavior and crowdfunding, we develop a structural model whichdblp:conf/ecis/KunzEB17 fatcat:wrojatduwvczjbpy7qybnlg4rm