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Advertising over smart devices is one of the growing trends in the information technology domain. Most of the Android application (app) developers generate revenue through the use of ads, but on the other hand, the end users get the free app. However, the excessive number of ads infers hidden costs with respect to energy consumption, network utilization, and user comfort. These factors affect the app rating and reviews. Consequently, developers require a technique to balance app performancedoi:10.3390/app10196889 fatcat:mizfxybyjzfehiqcvtot4uy2ma