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Creative neologisms are a strategic unit of communication, increasing the importance of modern publistic texts. The paper aims to consider the phenomenon of creative neologisms by the example of text fragments of English-language newspapers and to implement an adequate classification of creative neologisms. The relevance of studying creative neologisms in modern publicistic texts is due to the fact that they can be considered as the linguistic and discursive potential of a publicistic text. Thedoi:10.18355/xl.2019.12.04.10 fatcat:4w4psylrrnanjakrxusj3h5aye