The Relationship between Firms' Strategic Orientations and Strategic Planning Process

Hasnanywati Hassan
2010 International Journal of Business and Management  
The study examines the quantity surveying (QS) firms' strategic orientation and its relation to strategic planning process. The strategic orientations based on Miles and Snow typology were used to identify the strategic orientation for QS firms. The strategic planning process that includes the efforts of strategic planning, degree of involvement in strategic planning and formality were also determined. The declined period in Malaysian construction industry from year 2001 to 2005 has been
more » ... 005 has been determined. The research aims to establish the strategic orientations of QS firms and the strategic planning process carried out by QS firms in terms of processes, degree of involvement and formality. The strategic planning process is examined using qualitative and quantitative data to thirty four QS firms in Malaysia. Spearman's rank correlation was used to test the hypotheses. The research is part of the doctoral research. The study concludes that there are significant correlations between the QS firms' strategic orientation (Prospector and Defender) and efforts in strategic planning process during declined period. The QS firms' strategic orientation also correlated with the degree of involvement of top management and senior quantity surveyors in all three stages of strategic planning. In addition, formalized strategic planning depends on the Defender strategic orientation.
doi:10.5539/ijbm.v5n11p35 fatcat:a7zalwo4tbdvbfxelundi43dc4