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Various models have been developed to manage the innovative product development process. However, most of them are complex and add more cost in managing new product development process. In this study, we present a simple and cost effective model of innovative product development process management. The specialty of this model is that it logically demonstrates how integration of encouraging leader and innovative mind in new product development process (NPD) can make it efficient and costdoi:10.22610/imbr.v3i6.948 fatcat:nscph4xxzfgg3el232tuzqwik4