Assessing the Perceived Value of Customers for being Satisfied towards the Sustainability of Hypermarket in Malaysia

Mohammad Rashed Hasan Polas, Mohammad Imtiaz Hossain, Abdul Saboor Asheq, Nihad Hossain, Md. Akib Javed, Li Nianyu
2019 International Journal of Business, Economics and Management  
Article History Keywords Service quality Perceived value Customer satisfaction Sustainability Hypermarket Malaysia. This study examines the relationships between product quality, service quality, pricing strategy and store attributes with customer satisfaction through perceived value using a sample of 211 from 3 hypermarkets in Malaysia. Our results reveal that there are relationships between product quality, service quality and store attributes with perceived value. Furthermore, a positive and
more » ... ore, a positive and significant relationship is also found. However, this study didn't find any conventional relationship between pricing strategy and perceived value. This study adds to the growing literature of sustainable development of hypermarket. Recently, International marketplace is targeted by so many hooked up outlets, because they're searching out new capacity marketplace growth. This study focuses on determining the factors that influence on customer satisfaction in the hypermarkets. It is to identify the reasons that impact on customer satisfaction towards hypermarket in Malaysia. In addition, this investigation considers the most noteworthy explanations that improve customer satisfaction towards hyper markets in Malaysia. Contribution/Originality: This study is one of the very few studies which have investigated the relationship between product quality, service quality, pricing strategy and store attributes on perceived value towards customer satisfaction for the sustainable development of hypermarket through empirical analysis and analyses whether customers become satisfied through the perceived value. Roslin, 2008) . Presently, Malaysia is pulling in various foreign names, for example, United Kingdom's Tesco, France's Carrefour, and Hong Kong basically based DFI which works the Giant hypermarkets. Customers' pleasure
doi:10.18488/journal.62.2019.65.248.263 fatcat:uemdydwrijevnjhze57ssw6mx4