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This study attempts to explore the role of tradition in the development of innovations in the pasta sector of family firms handed down for generations. We describe and discuss the different impacts of tangible and intangible sources of tradition on the development of family SMEs. There is a gap in the literature about family firm’s innovation issue. The results are inconsistent. We use a case study to investigate which variables affect innovation approach and how traditions can contributedoi:10.5539/ijbm.v15n1p157 fatcat:g4jejid4dzfzxmrqj43o2ywqem