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Against the backdrop of dominant Muslim presence, an aspiring middle class and the modernisation of Indonesia as an emerging market, we explore how a contemporary megachurch in Indonesia constructs a corporate identity and examine how 'Western' ideals and modernity influence organisational practices and communication in a religious setting. We deploy discourse analysis as our approach, which includes a critical reading and semiotic analysis of corporate artefacts to understand their underlyingdoi:10.1177/0967828x16674132 fatcat:5mq3hxc6azb4fklqyv4ulop2va