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Although the importance of buyer-supplier relationship has long been focused in literature of business and management, little is known about complaint management and its impacts in the context of business-to-business. This study tries to address this gap in the literature by investigating the impacts of complaint management and perceived fairness on the relationship of suppliers' long-term orientation towards the buyer firm. Based on the profound review of the literature, a conceptual modeldoi:10.5296/ber.v2i1.1594 fatcat:5h33k5gxb5fcdlxvvcv3y5qiay