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Facebook is a medium of social interaction producing its own style. The present study analyses how users from Malaga create this style through phonetic features of the local Spanish variety and how they reflect on the use of these features. Moreover, the use of non-standard variants by users from Malaga is examined and compared to an oral corpus. Results demonstrate that social factors work differently in real and virtual speech. Thus, the electronic medium constrains the phonetics of the localdoi:10.5206/entrehojas.v5i1.6155 fatcat:oav35xqtdrf75cnmyxqbqz7m7m