The Strategy of Transmedia Storytelling using the Game IP

Dong-Eun Lee
2017 Journal of Korea Game Society  
As digital technology evolved, digital paradigm emerged and storytelling began to evolve. Especially, since digital storytelling is the core of the digital game, it is a tendency to develop content in consideration of the strategy of transmedia storytelling at the planning stage even for IP expansion. By fusing media in a variety of ways and expanding the story, players can experience meaningful storytelling in a new media environment and game loyalty allows game developers to expand and
more » ... o expand and innovate their businesses. In this study, we analyzed the case of , a proven powerful IP that has been expanding its story to various media for more than 20 years in order to investigate the transmedia storytelling strategy based on game media. I would like to take a look at the strategy of using the transmedia storytelling.
doi:10.7583/jkgs.2017.17.5.143 fatcat:tpgwx5a26jbzpbiaa7cf3j5fxq