This paper outlines exploitation of the existing conuuunication infrastructure to improve the interaction between various echelons of the logistic chain in the food processing industry, right from the mill to the table of the consumer. It is conuuonly known that step-wise delivery chains tend to accumulate the true demand at the upstream of the chain, i.e. rather stable demand pattern is amplified along the chain resulting a significant demand variation at the factory. Key issues are related on

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... how to collect reliable real-time information of the end consumption and on how to distribute it to all players of the logistic network. Other important facets of the research concern electronic conuuunication and how to establish an infonnation integrated supply chain.