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The article analyzes the impact on the population of political stereotypes formed by two leading media in the Murmansk region on the eve of the election. Using of content analysis, the author describes the main stereotypes functioning in the pre-election texts of the media and political advertising. Conclusions testify to the changing perceptions of voters about elections, and the stereotypes extracted from the media paint a strange and contradictory situation.doi:10.14258/ssi(2020)1-09 fatcat:gy6ds5muq5dc3nshbquzh6ov7u