The Effect of Negative Mood on Industrial Production: First Evidence from Turkish TV Series Finales

2018 International Journal of Academic Research in Business and Social Sciences  
This paper analyses the impact of parasocial breakup (PB) on the industrial production performance in Turkey. We employ 139 Turkish TV series finales, broadcasted between 2005 and 2015, as a negative mood proxy. We use the regression analysis with Newey-West standard errors to obtain a more efficient parameter and provide alternative mood proxy dummies and other macroeconomic variables to examine the robustness of the effect of PB on industrial production. The analysis presents robust evidence
more » ... ts robust evidence that the negative mood decreases the workers' productivity and performance and so industrial production. We also find that the effect of PB on production depends on the types of TV series and the channels they are broadcasted on.
doi:10.6007/ijarbss/v8-i9/4550 fatcat:f42hcev4nrhe7bxkquvcxgtctm