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We address personalized Electronic Direct Mail (EDM) subject generation, which generates an attractive subject line for a product description according to user's preference on different contents or writing styles. Generating personalized EDM subjects has a few notable differences from generating text summaries. The subject has to be not only faithful to the description itself but also attractive to increase the click-through rate. Moreover, different users may have different preferences overdoi:10.1609/aaai.v34i05.6252 fatcat:e6jutmnisrbhblpuobdkvnyzhi