A ANÁLISE DAS ESTRATÉGIAS DE INOVAÇÃO EM EMPRESAS DO COMPLEXO EMPRESARIAL INTEGRADO DE TOBIAS BARRETO/SE

Thiago Farias da Silva, Alef Menezes dos Santos, Marcos Eduardo Zambanini
2019 Gestão & Regionalidade  
The objective of this study was to analyze the micro and small textile companies in the Integrated Business Complex of Tobias Barreto/ SE, in order to know the innovation strategies and the cooperation agreements between them. Specifically it approaches: point out the innovation strategies adopted; to quote the shared activities attempting to the competitive advantages of cooperation for member companies. Regarding the methodology, the study has as exploratory research characteristic. The data
more » ... teristic. The data were collected through a semi-structured interview with 14 owners of micro and small companies. The results point to basically survival strategies, which the adopted innovations are based on differentiation or improvement of products. There is acooperation between companies just based in personal interests, which prevents them from achieving greater and lasting benefits. Among the gained advantages are bargaining power, cost reduction, the sharing information and the learning.
doi:10.13037/gr.vol35n104.4889 fatcat:rjcaotgz7rdb3iezkgmavs5l5a