This paper describes the first of five Contextual Design projects undertaken by the General Motors User Experience (UX) Design Team. The project, titled "Journey," focused on gaining a deeper understanding of how drivers interact with today's entertainment, communication, navigation, and information systems in their vehicles. In addition, we wanted to learn how drivers balanced interacting with these systems with the primary task of driving in situ. The results of this effort helped the General

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... Motors team to concept and create the next generation of infotainment systems that support and extend these in-vehicle experiences, creating delight for customers of new GM vehicles. The first vehicles to include this new generation of driver-centered infotainment systems design are scheduled to be introduced in future model years. In addition, the team learned several valuable lessons about applying contextual research methods in an automotive environment.