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European colonialism had not only occupied many african countries, exploited their natural resources and deprived their inhabitants of basic rights, but also sought to establish its new political, social, economic and cultural system. However, in order to impose its new rules and values, it had used military forces as well as political and media means to convince and influence people minds and hearts. The press was one of the main arguments of seduction and dissimination of the colonial culturedoi:10.14195/2183-5462_29_10 fatcat:b2eqpsp6rbbexgd6hxtz7b4sbi