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Physicians are motivated by many things, including the desire to improve the health and well-being of others and an insatiable curiosity about how the human body works in health and illness. But as much as it may pain us to admit it, more pragmatic considerations often factor into the equation-namely, money. It is human nature to be motivated by rewards-financial and otherwise-and health care reform raises myriad questions about which rewards and incentives motivate physicians effectively. Evendoi:10.1001/virtualmentor.2013.15.7.fred1-1307 pmid:23890425 fatcat:4xkts6xc5vdjdpfccszkmi6xgu