Perspectives: Why Use Ads in the Foreign Language Classroom?

2000 JALT journal  
This article reviews recent work in the areas of language awareness, language play, and culture on the use of advertisements in foreign language teaching. The arguments for the use of advertisements are examined, examples of how advertising might be used in these areas are given, and suggestions a re made regarding how advertising research could help to maximize the value of adbased materials in the three contexts considered.
doi:10.37546/jaltjj22.2-7 fatcat:7kre4rqpmfhkdhhtccowsydcxy