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This article present data from a new mapping of Norwegian online hyperlocals, defined as local online news sites that are indigenous to the web. From an understanding of local news markets as organised social fields with great barriers to entry, we discuss the hyperlocals' locations and business models against the system of existing print-based local newspapers and analyse four cases of successful start-ups. We have identified 67 Norwegian hyperlocals. While most new start-ups tend to avoiddoi:10.2478/nor-2019-0030 fatcat:nqkp5zlgmbh6bjzkfpbtuftq2i