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CUSTOMER RETENTION IN FASHION E-TAILING: FACILITATORS AND BARRIERS
2017
Eurasian Journal of Social Sciences
The Internet has changed the way consumers gather information and shop. An increasingly competitive market calls for new marketing approaches to attract customers to the companies' online stores. The aim of the present article is to understand what facilitates and what creates barriers to prioritizing repeat customers. Further, the article discusses repurchasing among young female online fashion shoppers and how these consumers can be retained. Two research questions are addressed: 1. What
doi:10.15604/ejss.2017.05.03.002
fatcat:l4scrsaqzjcibgqqwyscxj5ixy