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The main purpose of this paper is to discuss the influential demographic variables of elders' wealth management behaviour. Purpose sampling for 122 older consumers (aged over 65) who participate in wealth management programme with instrument, was conducted in April 2007 in China (Taiwan area). Regression was performed for the data analysis. The results showed gender, educational background, and living location being key factors affecting elder consumers' wealth-management behaviours, includingdoi:10.32890/ijms.16.2.2009.9972 fatcat:lq6aq3lrvnggxat7z3gn4xclce