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Social science is witnessing tremendous growth of data available on the Internet regarding social phenomena; however, social science students are typically not prepared for managing the challenges and opportunities of analysing online data. One of the areas where this growth is especially important is in social studies of consumption. This article discusses a prototype of a visualisation tool intended to support the learning of netnographic analysis with computational tools.doi:10.3991/ijet.v15i10.12313 fatcat:2b76ki4jsndftayflf7ksk6vsu