The article describes transformations of a personal name in a foreign cultural/ multicultural environment, as well as principles of legal regulations of naming. Methodologyof the study is based on the works of Kazakh and foreign researchers of personal names.The basis of the factual material is made up of examples taken from the multicultural environmentof Kazakhstan. It is emphasized that transformations of the name outside the primary culture issignificantly different from its pragmatic

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... its pragmatic variation within this culture. All transformations areaimed at adapting the name to new conditions. Legal regulations of naming can be carried outin accordance with various principles: it can be aimed at the unification and standardizationof names or the preservation of their diversity.