Customers' Satisfaction of Banglalink and Grameen Phone: A Comparative Analysis

Mohammad Kamrul Ahsan, Metropolitan University
2017 ABC Journal of Advanced Research  
This is a comparative study. Here the researcher has made a comparison of customers' satisfaction of Banglalink and Grameen Phone. A structured questionnaire is prepared to collect primary data from 200 customers (100 GP and 100 BL) in the Sylhet City of Bangladesh by using judgmental and convenience sampling methods. Having literature review, the researcher has selected 15 variables to measure the satisfaction. The researcher has used MS excel 2007 to analysis the data, i.e. descriptive
more » ... descriptive statistics and t-statistics. The findings have shown that the BL customers are more satisfied than GP customers in every respect. It seems that the GP customers expect more from their operator. Important variables for BL customers are 1. Availability of Recharge Point, 2. Numbers of FnF, 3. Tariff: On-Net and 4. Tariff: FnF. Important variables for GP customers are 1. Tariff: On-Net, 2. Internet Services, 3. Network Coverage, and 4. Numbers of FnF.
doi:10.18034/abcjar.v6i2.72 fatcat:psfqyoaigncmvesmagxyfsxani