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The focus of this essay is the work of Diana Athill. It seeks to account for the extensive media attention paid, in the last few years, to her life and work. The essay considers three main aspects: firstly, the discourses of age in contemporary culture and how age can be marketed as "new"; secondly, the readerly effect of Athill's writing; thirdly, the evaluation of Athill's work in reviewing and literary journalism. Making use throughout of ideas from Pierre Bourdieu, the essay concludes thatdoi:10.1093/cww/vpr001 fatcat:2zzu77u4njc2pje55ojnhkezda