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Understanding retail shopper behaviour is very significant as it directly influences the sales revenue of small and large retail businesses as well as the economy as a whole. Retail shopper behaviour is highly complex and dynamic in nature and hence draws attention from multiple angles. The present study is a step towards understanding the retail shopping pattern of customers with respect to traditional stores and supermarkets. The study has described the shopping pattern of retail customersdoi:10.35940/ijrte.c4156.118419 fatcat:6rzxfmkg4vdhfjjubxxnjbpxp4