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Given declining management information systems (MIS) enrollments at our university, we seek to understand our students' selection of a major. Prior studies have found that students choose a major based on a number of factors, with subject matter interest consistently being most important. We contribute to the literature by developing a deeper understanding of what is meant by subject matter interest, which we refer to as smiFactors, for MIS as a major and career. Based on a qualitative analysisdoi:10.17705/1cais.02716 fatcat:xzzxleisgfflte6p6r6kid3k2y