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This study investigates the factors that influence students' decisions when choosing a university for higher education in Bangladesh. The study was conducted among students of two private universities in the country. A multi-method approach was adopted in collecting and analyzing data. The responses of the 153 participating students to the questionnaire are primarily described using descriptive statistics, e.g., frequencies, percentages, means, standard deviations, and rankings. Statisticaldoi:10.21467/ajss.6.1.17-25 fatcat:ahstwwu2o5ayrf7f4yvqv2anye