Albania's national interest is the integration into the European Union. To fulfill this objective, every state component, public institutions, civil society, the media, and the citizens, play a very important role. The main focus of this paper is the public sphere, the attitudes of Albanian citizens toward the EU membership, and their role in the process. By applying qualitative and quantitative methods, the main theories of the field, global and regional indexes, studies, surveys, interviews,

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... nd personal observations, we aim to focus on the citizens' attitudes toward the EU membership process. Our in-depth analyses have shown that the Albanian institutions, CSOs, and media to inform and include the citizens in the Europeanization process have not been effective enough. Thus, there is a knowledge gap between sensitive groups and the other part of society.