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Big data challenges current information technologies (IT landscape) while promising a more competitive and efficient contributions to business organizations. What big data can contribute to is what organizations have been wanted for a long time ago. This paper presents the nature of big data and how organizations can advance their systems with big data technologies. By improving the efficiency and effectiveness of organizations, people can benefit the can take advantages of a more convenientdoi:10.4236/jcc.2017.53005 fatcat:tpt6zpylyvaj3fjzbjrsr7zqfa