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Journal of Future Sustainability
The bullwhip effect happens whenever the demand order fluctuations in the supply chain (SC) escalate as they are transferred up the SC. In fact, a small change in point-of-sale demand may be interpreted by SC participants as a much bigger variability in demand. This looks like a cracking a whip, where a small flick of the wrist may yield a large motion at the end of the whip. Misstate data from one side of a SC to the other part may yield substantial sloppiness. This includes increase indoi:10.5267/j.jfs.2022.9.007 fatcat:px6hsrxmizac3ceastt3waxp6i