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Journal of Indonesian Tourism and Development Studies  Abstract The research aimed to identify the motivation of tourism actors and to analyze the factors influencing the motivation in Pulau Merah tourism area, Banyuwangi Regency. The object of the research is 61 business actors, consisting of homestay, souvenir shops, cafe, umbrella rental services, and travel operators. Respondents were selected using Stratified Random Sampling. Data were collected through interviews with questionnaires,doi:10.21776/ub.jitode.2017.005.03.08 fatcat:weqpgz7szrfkfn4grobcoewanq