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Counterfeit Products and the Role of the Consumer in Saudi Arabia
2015
American Journal of Industrial and Business Management
The aim of this paper is to investigate the key antecedents of Saudi consumers' attitudes toward counterfeit products. The study is also set out to examine the relationship of consumers' attitude towards counterfeit product with purchase intention. The study adopted the self-administered survey methodology technique using a pre-validated pre-piloted questionnaire. The questionnaire was adapted from one previously used in Brazil. A survey of 520 respondents was selected in Riyadh market based on
doi:10.4236/ajibm.2015.512079
fatcat:b2ts2ydtjba5bpsvdkrqcb6bpq