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From double eleven Taobao online shopping Carnival to Dianping 517 Foodie Festival, the network building festival has become electricity marketing's new means of innovation, and it has become the external manifestation of the "Internet +" action plan. However, most domestic scholars focus on the shopping experience, the satisfaction of the end of shopping behavior is less. Based on the domestic and foreign research results of customer's online shopping satisfaction, this paper makes a survey ondoi:10.4236/jss.2016.43003 fatcat:2e6ynbqbhbgndjtekqr3ogia6m