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The development and implementation of strategy within entrepreneurial organizations require skills and the ability to perceive environmental shifts and adapt accordingly to ensure organizational growth and preserve the resources of the firm. The entrepreneur must have an intimate knowledge of the business plus intuition and resourcefulness to successfully transform the strategy from its initial intent to one that accommodates the external forces and responds to its environment. This studydoi:10.20319/pijss.2015.12.0118 fatcat:whqmplghqzgtvaqhhhmj3fsz6y