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Research on the Marketing Strategy of the Clothing Store in the Era of Electronic Commerce

Yachang Wang
2015 Proceedings of the 2015 International Conference on Economics, Management, Law and Education   unpublished

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Traditional clothing sales model has been strongly impacted by the persistent overheating trend of the electronic commerce. In order to cope with the great change of this marketing model, many clothing enterprises have also joined the trend of the network businessman, and try to dominate the situation. This paper starts the research from three aspects. First of all, analyze the typical advantages of ecommerce marketing; second, do a comparison between the ecommerce marketing mode and the store
more » ... arketing mode, and seek the disadvantages of the store marketing mode; finally, find the solution to drawbacks of the store marketing mode. It is aimed to change the store retail mode, to adapt to changes in the environment, and reach the highest benefit.
doi:10.2991/emle-15.2015.16 fatcat:dkmlcaavlfgsxcnwfllub3bxii
Citation

Yachang Wang. "Research on the Marketing Strategy of the Clothing Store in the Era of Electronic Commerce." Proceedings of the 2015 International Conference on Economics, Management, Law and Education (2015)