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This book is an introductory text that situates focus groups within the social science context and provides basic guidelines for preparing and conducting focus groups as well as analyzing the data. This book is not meaty and should not be used as the sole means for focus group guidance. Moreover, there are some key concepts regarding sampling and uses for focus group research that are missing from this book. Therefore, while it provides functional information for the researcher new to focusdoi:10.17169/fqs-3.4.775 fatcat:fmw63csljnajvggg3uyfpsfbe4