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Development of territory brand image and development of its strategy become a necessary factor in the effective implementation of territorial development. Having analyzed the existing definition of "brand image" the author gives the interpretation of "territory brand image". The article illustrates its classification: types of brands; concepts and options for modifications in development of territory brand image; territory consumers; new marketing technologies. The identity of territory branddoi:10.5539/res.v7n2p23 fatcat:jgxba33av5ernkpdndral7tflm