Analysis of Evaluation for Emotional Image of the Package Design of Tea Brand in the Chinese Market
중국시장 차 음료브랜드 패키지디자인의 감성이미지 평가 분석

Li Xin
2012 The Journal of the Korea Contents Association  
This study of the emotional image of the package design of Tea drink. Above all, Collects the packages of tea drink in the Chinese market. Investigate the taste adjectives with about the package design of Tea drink. And 'Sweet. Bitter, refreshing, sour 'four major taste adjectives were deduced. Next, Investigate the level with the taste adjectives of the package design of tea drink and the affinity of package design of tea drink. Finally, Analyzed the distinction of visual elements with the
more » ... ements with the taste adjectives of the package design of tea drink. And, Analyzed the distinction of visual elements according to impact of preference of the package design of tea drink. ■ keyword :|Tea Drink|Package Design|Sensibility|Sense|
doi:10.5392/jkca.2012.12.01.185 fatcat:6yt6wgi42ja6lbm26kyr2zwrhq