For an organisation to remain competitive, it needs to be aware of, anticipate and adapt to the dynamically changing business environment. Based on the literature study, the research proposes that information and the flexible architecture thereof should be regarded as a core capability of the organisation.Objectives: The objective of this research article was to identify the elements that are used to measure the effectiveness of an information architecture. The research furthermore postulates

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... at the elements should be utilised as a design approach in the conceptualisation of a flexible alternative information architecture.Method: A qualitative mono-method research methodology was utilised to investigate which elements are used by experts in the field to measure the effectiveness of information architectures. The Delphi technique was used to collect data from a purposive sample of experts in the field of information architecture.Results: Based on the literature review and the results of the Delphi technique, the components identified by the expert panel as alternative elements of an information architecture included contextualisation, audit, governance, flexibility and administration.Conclusion: Considering information architecture as more than just a concept, and extending the notion to a design philosophy, the application and use of the identified elements may contribute to the longevity of the organisation. Thus, the alignment and realignment of the information architectural elements of the organisation will fuel informational flexibility.