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Analysis of the Integration of Chinese Traditional Patterns in Modern Brand Image Design
2019
Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)
unpublished
In order to highlight the personality of modern brand image design and enrich its connotation, in this research, the Chinese traditional pattern is fully integrated into brand design. On the basis of traditional pattern theoretical knowledge and spiritual connotation, the traditional Chinese pattern and modern brand image design are integrated to reflect the formal beauty, image beauty and implied meaning beauty of traditional pattern in the design. The connotation of traditional pattern is
doi:10.2991/ssmi-19.2019.25
fatcat:26hx7dwrivhu3ek65vepz5mwsa