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The effect of salesperson's expertise and salesperson's likeability through trust mediation (Case study of PT. Bank Negara Indonesia (Persero) Tbk. Brawijaya Malang)
2019
Management and Economics Journal (MEC-J)
This study focuses on the role of salesperson in increasing<br />repurchase intention through trust that formed between salesperson<br />and customers. The purpose of this study is to determine the effect<br />of salesperson's expertise and salesperson's likeability on trust and<br />repurchase intention. The sample of this study was BNI Brawijaya<br />Malang's customers who received special services from the<br />salesperson (personal banking assistant - PBA) and had a minimum<br />deposit of
doi:10.18860/mec-j.v3i2.5846
fatcat:tbh3fqsef5dtnei4lbr3or365i