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Inspired by the chasm between early adopters and early majority in diffusion of technological innovations, this paper investigates how agile improvement practices can help software organizations successfully implement new processes. An action research-based improvement initiative implemented a new change-request process and tool at the telecom company Ericsson AB in Gothenburg, Sweden. The study identifies a 'guerilla tactic' that change agents can use in software organizations to cross thedoi:10.1057/palgrave.ejis.3000603 fatcat:uj46pbnqgjhujpsi6rtac76gzy