Use of Social Media Platforms in Promoting the Academic Library Services of City College of Angeles among Students

Hazelle Ann Yalung, Diana L. Tuliao, Princess Rona M. Gabriel, Solomon Ayodele Oluyinka, Mark Gil Superio, Richard Daenos
2020 International Journal of Information and Education Technology  
Social media has great impact of its use by college libraries; thus, the academic library of a city college in the Philippines has been considered in this study. SmartPLs was employed to predict the use of social media platforms in promoting the academic library services of the college. Descriptive method was used, and validated structured questionnaires were distributed to 174 student-respondents. Majority use their own social media accounts. They have an access to the academic library which
more » ... mic library which has three main social media platforms: Facebook, Twitter, and Instagram. The factors they consider are purpose, library account contents, and relative advantages of social media. Findings revealed that these factors influence the promotion of academic library services through social media platforms. Active usage of library social media accounts should be encouraged to provide better promotion of the library, particularly its resources and services.
doi:10.18178/ijiet.2020.10.6.1411 fatcat:aoyy4hrw2jb3di7bfnbvdljpka