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Social media has great impact of its use by college libraries; thus, the academic library of a city college in the Philippines has been considered in this study. SmartPLs was employed to predict the use of social media platforms in promoting the academic library services of the college. Descriptive method was used, and validated structured questionnaires were distributed to 174 student-respondents. Majority use their own social media accounts. They have an access to the academic library whichdoi:10.18178/ijiet.2020.10.6.1411 fatcat:aoyy4hrw2jb3di7bfnbvdljpka