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Social media contains a wealth of information about human activities in different places. This information can complement data collection efforts in resource-scarce fields such as nature conservation. However, social media platforms differ in popularity, content, and access to data, and the choice of platform may greatly affect the resulting analysis. We explored Flickr, Instagram, and Twitter data from 39 Finnish national parks over a period of two years to assess the fitness-for-purpose ofdoi:10.5281/zenodo.1472744 fatcat:nyusvrb7w5feve6nizuqghxcgm